In 2010, we started with graphic tees and then things
took off gradually. From there, we realised our
passion was more than selling graphic tees.

We wanted to do more than that - to create quality
and timeless clothing's that we would wear ourselves
at the best possible price. That's how we came up with
these three core objectives: -

Creating essential and timeless
designs that would last.

Focusing more on quality
instead of quantity.

Eliminating unnecessary middlemen
costs by selling directly from
factories to you.